Karen van der Zees A Secret Sorrow and Gail Godwins A Sorrowful Woman

Karen van der Zee's A Secret Sorrow and Gail Godwin's A Sorrowful Woman Though fulfilling love, happiness and trust in a relationship can be comforting, couples often are unsuccessful in finding or keeping the love that their relationship need; even if issues may interfere within the relationship, couples should find a way in working through their problems. Once a couple's happiness, trust and love have been fulfilled, they can experience unconditional love. Although they would need to make every possible step to heal their relationship, if and when their relationship breaks down, there is still much they can learn. With this stated this idea holds opposing views among the two females in A Secret Sorrow and "A Sorrowful Woman." In both selections of Karen van der Zee's romance novel, "A Secret Sorrow," and of Gail Godwin's fairy-tale like story, "A Sorrowful Woman," the story lines revolve around two women who struggle with their own personal issues-- in which in A Secret Sorrow, Faye could not have happiness in her life with fulfilling her dream of getting married and having children of her own; in contrary, in "A Sorrowful Woman, the secluded woman had already the fulfillment of being married and having a child, but was now at the point of not wanting that kind of life anymore--and in which how each of the women handle their situation. Faye is worried about how her relationship with her boyfriend will be affected by her inability to conceive children. On the other hand, the unnamed woman of "A Sorrowful Woman" is unhappy with her marriage and isolates herself from her family. Faye and Kai's relationship is one of those relationships that can never be broken. Meaning, that they have gotten to know each ... ... to the role of being a wife and mother to a family, who did not ever cause any pain or trouble? Sadly, the woman felt her marriage was weighing pressure on her, and her only resolution was to take her own life; abandoning her husband and son. In conclusion, A Secret Sorrow reveals that not everything in life can bring happiness for every situation, but with the search for answers and the help of friends or significant other, anybody should be able to resolve their situation and move on with their life on a brighter note. For Faye, she was on the verge of giving up hope, but since she had the help of Kai, her worst fear ended with true happiness. This was not true in "A Sorrowful Woman," in which the woman did not find happiness with her marriage and chose the wrong path by excluding herself from her family, and resolving her situation in a negative way.

English Patient

This key passage is from Michael Nonnative's The English Patient, found in the first few pages of chapter four. Before, this passage, Hanna is sitting beside Llamas while he begins to describe his first expedition in the deserts in the asses. After, Llamas explained how he came to hate nations, but was attached to the desert as It could not be claimed or own. The passage between reinforces the Idea that Identity Is not fixed, It changes over time as people grow and gain experience.This Is made evident through Almanacs character which Is portrayed through the symbol of the desert. Symbolism Is used to encapsulate plot elements that are crucial to the theme and allow the reader a deeper level of Interpretation of the novel. The desert represents transience; It Is neither fixed nor unitary. Further, It cannot be claimed, owned or defined similar to Almanacs Identity, which Is constantly shifting. Llamas explained: â€Å"The breeze that had been refreshing had gradually strengthened.Eve ntually we coked down, and the surface of the desert was changed. † This demonstrates the desert's refusal to use anything artificial such as borders, or names as a landscape because it's continuously changing by sandstorms, similar to how Llamas refuses to reveal his identity because it changes over time and does not reflect where he comes from. Identity is dynamic, and many factors are needed to create an identity. The reader is prompted to reconsider what exactly makes up an identity, what defines who are. Identity should be chosen rather than inherited.

How People Make Economic Decisions Paper Essay

How People Make Economic Decisions Paper University of Phoenix Eco 212 May 29, 2011 Economics plays a role in every person’s day-to-day life. One aspect that it plays apart in is decision making. For every decision that is made economics is applied. There are principles that relate to decision making. First is that for every decision made there are tradeoffs, to get one thing something else is given up. The next principle is for every decision made there is a cost. The cost is what was given up. The third principle is people think rationally and rational people think on the margin, meaning that the decision is not made unless the marginal benefit exceeds the marginal cost. The final principle is that people respond to incentives. Behavior changes when cost or benefits change. These principles explain how the economy functions as a whole. Since resources are scarce people have to make decisions based on benefiting themselves on how to spend their time and money. To make rational decisions people must interact with the environment and other decision makers. These interactions lead to the best allocation of resources. When people interact with one another they make trade for resources when the benefit is mutual. For example buying a soda the buyer is thirsty and enjoys soda so he or she will benefit from the soda, and the vender will benefit from the money for the soda so the trade has been made. These interactions are affected by the economy system present. In a centrally planned economy central authorities make decisions for what would be the best use of their goods and resources. The state can set prices of goods and determine how much to produce. Therefore, decisions are not voluntary. Decisions are voluntary in a market economy where the pricing of goods and services are guided solely by the interactions of a country’s citizens and businesses. In a mixed economy system where there is a variety of public and private control decisions are voluntary as well. No matter what economic system is present for a decision to be made the marginal benefit must out way the cost. To fully understand how the decision making process works the writer of this paper will provide an example. The decision is rather she should take the assistant manager position offered to her or not. Her first choice was to decline the offer but she began to think about the marginal benefits. The benefits would be a raise in pay, a step up in the career ladder and new learning experiences . The advancement would be a step towards her goal of becoming a human resources manager for Applebee’s. Also she would gain closer relations with corporate managers. Next she had to weigh the benefits against the cost. The marginal cost in accepting the position would be more responsibility, and it would be mandatory to work longer hours. For her the marginal benefit was greater than the marginal cost so she decided to take the position. If the circumstances were different her marginal benefits and marginal cost would have changed leading to a different choice. For example, season at her restaurant is out so money on tips has decreased. If the restaurant was still in season and tips had not decreased then there would not have been a pay raise so that benefit would have been eliminated. Another factor was she wanted one managerial shift a week if her boss had not agreed to that then she would not have taken the offer, either. Many people are not aware that when they make a decision rather it be to take the day off work or buy a house they are applying economics. Even the simple transaction of buying a soda is a part of economics. It can be concluded from this example and the facts provided that economics is implemented in day-to-day life. Reference Hubbard, R. , & O’Brien, A. (2010). Economics. The University if Phoenix eBook Collection database.

Cynddylan on a Tractor Essay Example

Cynddylan on a Tractor Essay Example Cynddylan on a Tractor Paper Cynddylan on a Tractor Paper Essay Topic: W H auden Poems Discuss the infinite variety of complaints shown in different forms in the poems The Unknown Citizen by W. H. Auden, Naming of Parts by Henry Reed, Cynddylan on a Tractor by R. S. Thomas and Do not go gentle into that Good Night by Dylan Thomas. Each of these four poems has a prominent theme of complaints or complaining, although each poem laments about something different. The poets use a variety of linguistic techniques to display their feelings to complain and vent their anger, including tonal shifts and the use of words from certain semantic fields. The Unknown Citizen by W. H. Auden is an ode to mediocrity. It complains about the way people are numbered and labelled by various organisations so that they can be clustered and sorted to generate lists of facts and figures about society in general. It is also a complaint about the boring and pointless life, that people are said to have, projected by these details. Audens use of language within this poem is particularly interesting and he uses a variety of linguistic techniques to get his point across. The title itself, The Unknown Citizen, has connotations to the famous Unknown Soldier, which represents all missing soldiers, and the reader immediately associates the two, connecting this Unknown Citizen to be representative of all normal people. The title indicates that the person described in the poem is completely unknown and Auden backs this point up with the number he gives the citizen, indicating that this person is so anonymous he is only justifiably identified by a number and not a name. Auden varies the length of lines dramatically throughout the poem and this is perhaps to add swiftness and pace to a mediocre subject, however Auden does use enjambment, i. e. He worked in a factory and never got fired/But satisfied his employers, Fudge Motors Inc. to continue his feelings onto the next line. The effect of this enjambment is that the syntax, rhythm and thought are continued onto the next line, whilst ensuring that the lines are not too long (as this would reduce the poems rapidity). Auden writes in rhyme to give this poem regularity and pace and uses rhyming couplets, such as the question is absurd/we should certainly have heard; to give the poem (or its verses) definite, tidy endings. One very interesting observation on Audens use of language is that he does not use a very critical and complaining lexis, but prefers to grumble through the use of irony, a technique used throughout the poem. For example, he suggests that it takes important psychologists to work out that He (i. e.the subject of the poem) was popular with his mates, which is hardly surprising as everyone is popular with friends, and that it took researchers to discover that he held the proper opinions for that time of year, which suggests that opinions are only seasonal and do not depend on the persons character. Auden complains by pointing out the irony in grouping an unknown person into a group to find out who they were and what they were like and tries to draw attention to the fact that there is no such thing as an average person. Auden wants the reader of his poem to discover that the pompous views of such psychological and educational organisations hold no value when talking about an individual person, which is why he rants about the boring and pointless life such average people are supposed to lead. Henry Reeds Naming of Parts demonstrates the contrast between the harsh realities of the military with the beliefs of a romantic young soldier. In the context of a complaint, it laments about the everyday mechanical organisation of the military and perhaps is a complaint that there is no romance in the daily life of a recruit, or perhaps in life itself. Reed uses the contrasting halves of each verse to illustrate the vast difference between the unforgiving, monotonous, mechanical organisation in the armed forces and the romantic visions of a young poet. He does this by distinguishing between the cold and emotionless drill instructions for army recruits and the passionate beliefs he embraces. Like W. H. Auden, he fails to use a lexis that is very critical or complaining, but instead uses two contrasting lexis to poetically describe natures romance, where words such as blossom and glistens are used, and the opposing mechanical structures he deals with, where Reed uses words including flick and swivel. To complain, Reed uses a technique of repeating what his drill instructor has said and almost translating it into his own, amorous tongue. An example of this is when he converts the drill instructors directions on how to slide the bolt rapidly backwards and forwards to open the breech of a gun to a sexual metaphor of bees rapidly assaulting and fumbling the flowers. The effect these translations have on Reeds piece is that they add overemphasis (they are hyperboles) on the romance in nature and they intrude and ignore the voice of his unromantic drill instructor. Instead of openly complaining about the mechanical tone of life, Reed overrides his teachers commands with romantic notions. Cynddylan on a Tractor by R. S. Thomas is essentially a complaint about the removal of man from the soil and his dependence on machinery. The quote Hes a new man now, part of the machine sums up Thomas belief that when man meets machine then the person ceases to be human. Thomas uses an irregular rhythm, some lines link whilst others dont, to highlight the modifications in the relationship between man and earth. Like W. H. Auden, R. S. Thomas uses enjambment to link ideas to one another, to ensure that the syntax, rhythm and thought of one line are continued onto the next, whilst ensuring that the lines are not too long and an example of enjambment in this poem is Mirror of silence, emptying the wood/Of foxes and squirrels and bright jays. Thomas also uses other linguistic techniques to convey his message, including personification to present things which are not human as if they were human, i. e. His nerves of metal and His blood oil link Cynddylan to the machine and presents him as part of the mechanism. Another interesting element of the poem is where Thomas says His engine runs on a different fuel. This likens Cynddylan to the tractor as it describes Cynddylan as having an engine and having to guzzle fuel as opposed to food like other humans. The lexis used within this poem is often associated with machinery, with words such as metal, oil and fuel often being used to show similarities between the tractor and its driver.

Report 3 Essay

Report 3 Essay Report 3 Essay Tyrus R. Garrett Period #5 Throwing Out the First Ball Each April in cities across the land, somebody stands up, cocks an arm, takes aim at the catcher’s mitt, and let’s go with the first toss of the basketball season. As sure a sign of spring as the sighting of a crocus or a robin, this ritual of throwing out the first ball has become an annual event enjoyed by sports enthusiasts everywhere. No one is quite sure when the practice of having someone other than the pitcher heave the first pitch began, but we know it was being done in the early 1900’s. One story has it that President William Howard Taft started the tradition at the 1910 Washington Senators game. In any event, he was the first of a long line of Presidents who can say they threw at least one pitch in the big leagues. While Presidents, mayors, and various other politicians have been favored for the honor over the years, people from all walks of life have gotten into the act. Opening day hurlers for the California Angles, for example, have included Richard Nixon, Ronald Reagan, and Disneyland’s Mickey Mouse. Even fans have taken part in the ceremony. Bill Veeck, the Chicago White sox owner famous for his promotional stunts in baseball, one handed out foam-plastic balls to all those in the crowd so everyone could have an opportunity to throw out the first ball. In San Diego, the Padres also devised a system whereby fans could be involved in the action. They allowed the person who purchased Season Ticket No. 10,000

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates) Marketing strategy looks different for everyone. In-house marketing teams  often do it all - from social media marketing to brand positioning. Agencies  handle marketing for clients in diverse verticals. And today, theres a fresh breed of marketer in a field with unique challenges of their own: SaaS marketing. So, if youre in SaaS marketing, youre absolutely in the right place. Because in this post, youre going to get everything you need to start a proven SaaS marketing strategy. Ill share with you a 3-stage SaaS marketing strategy: Web traffic: how to get it and why its your lifeblood. Email marketing: how email can be an engine for massive growth. Leads: how to nurture your audience into leads for your sales team. To do this, you get a massive bundle of 14 templates to get you started with this SaaS marketing framework: A 3-resource SEO Copywriting Template Bundle for generating maximum web traffic. A 9-resource Email Marketing Template Bundle for growing a profitable list. A Call-To-Action guide for converting more trial signups and leads. A Marketing Research Process guide to get (and keep) new customers. Download your SaaS marketing bundle now... ^^^ ... and here we go  Ã°Å¸â€œË† A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)What Is SaaS Marketing? So, what is SaaS marketing? SaaS marketing is the process of promoting and selling a software product with license, or recurring revenue, cashflow. SaaS is an acronym that means "Software as a Service." And it refers to a company builds and sells software available to anyone with an internet connection. The first SaaS company actually started back in the '90s by selling floppy discs. After hitting hard times, they pivoted and began selling software online (and eventually sold for billions). Today, SaaS marketing (and companies) are mainstream - and nearly synonymous with what it means to be a startup. For more context, here are some examples of SaaS companies: Salesforce: The most popular customer relationship management (CRM) platform on the planet. Intercom: A customer engagement platform for sales, marketing, and support. Autopilot: An intuitive marketing automation platform. Slack: The communication hub for teams and communication. : The world's best-selling marketing calendar  and marketing management platform. (That's right, we're a SaaS company too!)What is SaaS marketing all about? Get the complete guide (and 14 free templates) here:Where Your SaaS Marketing Strategy Starts While many of the same marketing principles apply, there are unique goals and key performance indicators (KPIs) you should be after as a SaaS marketer. Because your goals determine your actions, they are the North Star for your entire strategy. To start, there  are three big metrics every SaaS marketer should work to influence: Web traffic Email subscribers Qualified leads You might be thinking, "But what about customers?! What about trial signups?! What about a fully-stocked snack bar to power my brains?!" Great questions. The great news is, customers, trials, and awesome perks (for being successful) will come when you master these three metrics. In fact, 's rapid growth  as a SaaS startup is a testament to that. We followed exactly this path. In fact, our CEO outlined our entire growth strategy in his book,  10x Marketing Formula. Recommended Reading: The Best Formula For 10X Marketing Growth Is Here Why These SaaS Marketing Metrics Work So, why do these three metrics work? Because, when pursued together, they become a complete SaaS marketing funnel that will generate results long-term. Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase. Here is how each KPI fits into this basic marketing funnel: Discovery: web traffic fuels the continual discovery of your brand. Consideration: email marketing helps nurture your traffic into qualified leads. Purchase: leads are converted into trial sign ups and customers via sales or self-serve processes. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Focus Your One Metric That Matters Step one in your SaaS marketing journey is to use a principle called One Metric That Matters (1MTM). It's a simple way to prioritize and execute against your most important metric. The 1MTM system helps marketers focus on one big metric at a time. So, your SaaS marketing strategy is tackled sequentially. The majority of your effort will be poured into growing (1) your traffic, (2) your email list, and then (3) your quality leads. The 1MTM system works for two reasons: focus and discipline. Focus On Your 1MTM First, your team will focus completely on increasing your 1MTM. This frees you from getting swarmed by the constant barrage of popcorn metrics. Instead of chasing ten things at once, you'll work on the highest priority at a time. This will keep your eyes locked on a singular point, the one part of the business we have decided to value more highly than any other. Discipline To Grow Your 1MTM Second, this kind of focus creates discipline. The power here is that  focusing everything on your 1MTM makes your team totally accountable to increasing it. Think about it like this.... Imagine you're a marketing manager overwhelmed by trying to grow your company’s social following, website traffic, email list, and leads. You'd be swimming metrics, dashboards, spreadsheets, and competing priorities.   ^^^ And this might sound familiar, already... However, where the 1MTM shines is if you were to look at all of those data, you'd learn you can grow  all of those  metrics as long as you drive tons of quality web traffic. So, as you increase traffic, the rest of the metrics downstream take care of themselves. So, let's jump into your first 1MTM, getting web traffic. Here's how to get your SaaS business to your first 1MTMSaaS Marketing: Grow Relevant Web Traffic Web traffic is where your SaaS marketing funnel will (nearly) always begin. Our company has grown on the wings of content marketing.  And nearly 100 percent of our customers have started as curious visitor on our site. So, your first goal is to grow your relevant web traffic over time. We launched our website about five years ago. And as you can see, we started where everyone else does: with no traffic, no leads, and no customers. The cool part is how we've grown our traffic from nothing to around 1,500,000 pageviews per month... ...largely for free! Which is great news if you're a bootstrapped startup, like we are. We've grown our web traffic by investing heavily in: Content marketing, Search engine optimization (SEO), And giving away awesome marketing tools. Recommended Reading: How Long Should a Blog Post Be to Get the Most Traffic and Shares? Content Marketing Here's the deal. Content marketing isn't new. It's wide-scale adoption is decades old by now. But the truth is that content marketing is still viable - and will continue to be so into the indefinite future. The Content Marketing Institute defines content marketing this way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Content marketing can be anything from... âÅ" Ã¯ ¸  blogging... 📄 to publishing whitepapers... 🎙 to hosting a podcast... 📠¹ to video marketing. No matter what content you're creating, the key point is to "drive profitable customer action." We SaaS marketers aren't in the business of being clever with our content. We're in the business of turning visitors into customers! The best way to do this is by creating content that fits into your "content core." Your content core connects the dots between the value your business provides and what your audience cares about. This single principle helps you drive relevant web traffic better than anything else I've ever experienced. It drives the bus for every topic you choose to create content around. For example, let's say your SaaS company created an app that helps people with personal budgeting. And because your 1MTM is growing web traffic, you've chosen to invest in blogging as your primary form of content marketing. To choose content core topics, answer two questions: What major value does our software add to our customers? What related problems does our audience care about solving? By choosing topics that fit both criteria, you're set to drive profitable customer action. So, blog topics might look like this for your fictional personal budgeting SaaS startup: âÅ"… How to Stick to a Budget for the First Time âÅ"… 5 Areas You're Spending Too Much and Blowing Through Your Budget ⠝Å' What is the Future of Finance? Where the Economy is Headed Those are pretty basic examples. But the point is that, while many of your audience members may be interested in the economy, the topic doesn't have a direct connection to the value your budgeting software provides. Whereas the first two have a direct connection. Sticking within your content core ensures you'll always create content that drives relevant traffic... ...meaning visitors who may  actually become customers because they have pain your product actually solves. Recommended Reading: How to Create a Marketing Budget Plan Drive Massive Traffic With SEO Now, if the content core tells you  what to talk about... The next two traffic levers tells you  how to get people to see it... SEO is a tried-and-true method of gaining consistent traffic. Search Engine Land defines it like this: SEO stands for â€Å"search engine optimization.† It is the process of getting traffic from the â€Å"free,† â€Å"organic,† â€Å"editorial† or â€Å"natural† search results on search engines. The gist of SEO is to make your content readable (and findable) by both people and robots. And while it's an extremely deep topic, and a discipline all its own, effective SaaS marketing depends on it. There are phenomenal guides available, like this one from Ahrefs, but if you grabbed your bundle, you'll find three awesome resources to get you started. SEO Content Strategy First, you'll find the quick SEO overview guide called the SEO Content Strategy Template. It walks you through a strategy for content optimization... ...all with the goal of turning you into an SEO rockstar 🠤˜ It walks you through quick tips to get started + includes a walkthrough to nail your strategy. It includes: The basics of an SEO content strategy. How to define your brand's SEO content strategy. Research methods for targeting topics and keywords. A roadmap for executing your strategy. A guide to creating optimized content. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% On-Page SEO Checklist Next, you'll find the On-Page SEO Checklist. According to Moz: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This checklist contains 19 key questions to ask about your most important pages: Has keyword research been completed? Do you understand the search intent behind your chosen keyword? Is the primary keyword present in the title tag, H1, body content, and an image file name? Is the title tag less than 70 characters long? Is the meta description 150 characters or less? Are headers structured logically, with just one H1 tag followed by appropriate H2, H3, H4 (etc.) tags? Are variations of the primary keyword included in the body content and H2/H3 header tags? Are images properly optimized (keyword in file name, appropriate alt-tag, small file size, high quality?) Are internal links present to other pages on your site? Are external links present to other reputable websites? Are no-follow tags applied to affiliate links (if present)? Are synonyms of the primary keyword included in the post copy? Do all links use appropriate anchor text (meaning, is the highlighted linked text relevant to the page being to)? Is the content sufficiently unique (re: non-duplicative of other content on your site)? Have appropriate blog Have  categories and tags been selected? Are your analytics and tracking tools correctly configured? Is my site mobile-friendly? Are all images uploaded at the exact size I want them to appear on my site? If this is a blog post, have I added at least one (and no more than two) relevant categories? If you check each box, you will be miles ahead on your SEO strategy. Recommended Reading: How to Maximize Your On-Page SEO With This Awesome Checklist SaaS Marketing: Your Email List Now, it's time the second stage of SaaS marketing: email marketing. Though it's occasionally pronounced dead, email marketing is very much alive. And for SaaS marketing, in particular. At , we've seen a nearly 300 percent return on our investment in email marketing. We believe it's one of the most valuable assets we have. As of writing this, our email list is nearing 500,000 subscribers! But this didn't happen on its own. Why Build An Email List? Online chat with either people or bots is an incredible innovation in SaaS marketing. For instance, according to research by Salesforce, 69 percent of consumers prefer chatbots for quick online communication. However, even in a world of chatbots, email still has its place. It is an "owned" connection to your audience, rather than a "rented" connection. An email list is an owned, direct, and permission-based line of communication. When you send an email, it gets delivered (deliverability issues aside). However, something like a social media audience is a rented connection. Your organic reach is controlled by the network - and everyone knows reach is in rapid decline. Right now, it sits somewhere below 2 percent, on average. This means brands who rely mostly on social media face an uphill battle if they don't pay for increasingly higher media buys. Compare this to the fact that  38 percent of average North Americans check their inboxes 4 – 15 times per day... ...and you have some compelling numbers in favor of a strong email list. So, let's talk about how to grow and connect with your email list. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in One Year Grow Your Email List With Content Upgrades First, use content upgrades as a method for growth. They are companion resources to content like blog posts, articles, or reports. And if you're reading this, you've probably seen hundreds - if not thousands - of them. In fact, we've used one in this very post 😎 Using them to build your list is easy. Simply gate them behind an email signup form. Then your audience will get the resource by "paying" with an email address. What does a content upgrade look like? Well... Whatever your audience will find valuable! At , we routinely use: 📑 PDF guides, 📠 Worksheet templates, âÅ"… Checklists, 📈 Spreadsheets for tracking and planning, 📊 Custom Google Analytics reports, 🎙 Exclusive audio interviews, 📠¹ Access to educational video content, ðŸâ€"Å' Photoshop CC actions, 📠º Slide decks, 🎠¯ And everything else our audience needs to put our advice into practice. We have a resource library packed around 300 content upgrades.  And in total, they account for more than 250,000 of our email signups. To summarize, valuable content upgrades can be one of the most vital list-building engines you have. And they are an excellent way to add more value to all of that traffic you're working so hard to drive! Simply put, if you're doing content marketing, they're too important to skip. Simply put, if you're doing content marketing, content upgrades are too important to skip.Grow Your Email List By Giving Away Free Tools In line with content upgrades, giving your access to free tools in exchange for an email address adds rocket fuel to growth. You've probably used your fair share. For example: Moz's Keyword Explorer tool gives you access to part of their software for keyword research. Hubspot's Website Grader analyzes your site's performance and gives you actionable tips to improve it. Neil Patel's SEO Audit shows actionable tips for improving your site's visibility online. The genius of tools like this is how they can "product-ize" a facet of your company's software or service.  They add huge value to your audience while also giving them a taste of just how valuable your tool is. We've done exactly that here at . Headline Analyzer Writing great headlines is key to getting clicks on your content. So, as content marketers, we take our headlines seriously. Our process has always been to write 25 headlines for every post. This discipline makes you work through the cruft and get to the gold. However, we soon realized that our software actually had north of 1,000,000 headlines - complete with social share data - from thousands of users. Being the nerds that we are, we did intensive research to find the highest performing headlines. Then we crafted formulas that our team started using. But... This is where it got interesting... We created a free tool called The Headline Analyzer, fueled by the same data. And we gave it away for free. It generates a quality score for users and even provides suggestions to optimize it. This tool gets around 80,000 pageviews each month. And to date, has netted around 75,000 email signups. Notice how the 1MTM of web traffic  and email signups play nicely together? That's exactly the power of giving away a free tool that solves real problems for your audience. Even cooler is this tool has become baked right into our product! So, every time someone uses our headline analyzer, they're experiencing just a sliver of 's value. We've done the same thing with our free tools the Social Message Optimizer... ...and the Email Subject Line Tester. Each tool drives similar results to the Headline Analyzer. Plus, they again highlight the power of our tool. integrates with  every major social media network.  When someone uses our Social Message Optimizer, they're seeing a snapshot of how can amplify their social media effectiveness. The same goes for our Email Subject Line Tester. Because we also integrate with email platforms like Mailchimp, Constant Contact, Active Campaign, Campaign Monitor, Hubspot, and more... Building your email list is paramount for SaaS marketing success. And sets you up for the third 1MTM in this simple strategy: generating qualified leads. SaaS Marketing: Generating Qualified Leads Qualified leads are an important evolution in your SaaS marketing journey. This is also the stage where things can get far more complex. Often you're dealing with CRMs, marketing automation, lead scoring, and multiple layers of sales reps. Regardless of how simple or complex your org chart and tech stack is, though, the simplest place to start is by focusing on conversions. And that means writing phenomenal calls-to-action (CTAs). The 5 Stages Of Awareness To write powerful CTAs, you need to discern exactly where your audience is in relation to making a purchase. One of my favorite marketers is Joanna Wiebe, and she's a treasure trove of knowledge when it comes to exactly this. In a recent interview, she describes the "Five Stages of Awareness" every person moves through on their way to purchase. The five stages are: Unaware Pain aware Solution aware Product aware Most aware Let's walk through them step-by-step. First, each person is unaware. Which means  they may not be able to fully articulate their problem or pain - and especially not your role as a solution. This stage requires top-of-the-funnel content to move them to the next stage of awareness. Second, your audience starts feeling and understanding their pain. Here, they're feeling a specific pain, but they may not understand what solutions exist. For example, imagine they're a marketing manager who's totally overwhelmed. Their team is missing deadlines. They're stuck in constant fire drills. And are battling constant stress around being a good leader. At this point, they won’t know how to solve this pain. They're simply aware that it exists and looking for a fix. Third, they've learned there’s a cure for the pain. They're pain aware when they know there's a way out... But they haven't yet matched the pain to a specific solution. Fourth, they've learned knows you can solve their pain. Now they are product aware, which means they know that your product is one of the solutions to their pain.   They're actively searching... They're combing through reviews on G2 Crowd... They're checking out Product Hunt... And (hopefully) they're finding all of your wonderful content core topics because of your SEO mastery! In short, this is where you're going head-to-head with your competition. Fifth, they know you're the best solution to their pain. They've arrived at the wonderful stage called most aware! They believe you're the best solution for their pain, and they're ready to try or buy. They're ready for a trial, a sales call, or even a purchase. And this is where you have your qualified leads 😎   Write Compelling CTAs For Trial Signups In SaaS marketing, free trials are the norm - and a perfect next step. But what's vital is that you set the table for success. The five stages of awareness help you bridge education gaps. And also deeply connect your audience's pain with your solution. While hundreds of different copywriting techniques exist, the simple truth is this... As a SaaS marketer, you're in sales as much as you're in marketing. So, don't get lost in the forest of marketing techniques or the psychology of persuasion. Make sure you actually sell with your content  and strong calls to action. No Selling, No Qualified Leads If you don't sell, you won't generate qualified leads. Be clear. Be concise. Be bold. Don't assume your audience will take profitable action without being invited to do so. In my experience, one of the biggest hurdles marketers have is a fear of being "too salesy." But I think there's a better way of thinking about it. If you have paying customers, it means you're helpful. It means your product adds value to them. So really, as marketers, the most helpful thing we can do for our audience is to make them customers.

Clinical psychology Personal Statement Example | Topics and Well Written Essays - 750 words

Clinical psychology - Personal Statement Example It is their purview to help people cope with their condition and find suitable means to overcome them and lead a normal life. Regarding my experiences in this field, I have worked for 10 years as a Psychologist in the Department of drug addiction. Having fully realized the importance of clinical psychology, I now want to pursue a Masters Degree program and hence I am seeking admission for the same at your institute. I believe enrolling for the Masters Degree program will give me an opportunity to learn in depth the concepts and theories relating to clinical psychology and thus improve my understanding of the subject. This will enable me to work better with my patients and have the right understanding about their medical condition. In addition, I am also interested in pursuing research in this field and hence this Masters program will help me achieve my long-cherished dream. Studying about the human mind is always fascinating as the mind is subject to constant changes. Both genetic an d environmental factors can contribute to these changes. All the studies carried out in the field of clinical psychology focuses on the human mind in order to better understand the working of the mind and to work out a solution to help people overcome their difficulties and problems. These studies have helped psychologists to understand how the human mind works under different circumstances. This field also provides the opportunity to work with people both young and old and both the sexes. I am keenly interested in using the various theories of clinical psychology to understand in more detail about several psychological disorders such as schizophrenia and depression. During my experience as a psychologist with the department of drug addiction, I employed techniques such as observation, assessment and experimentation to understand individual behavior and the causative factors behind the addiction. Additionally laboratory experiments carried out along with suitable controls, hypnotic methods, biofeedback techniques, and tests which help to ascertain the personality traits, intelligence and aptitude of an individual. I understand that clinical psychologists play a vital role in helping people deal with their lives after events such as terror strikes and numerous other accidents and natural calamities. It is the clinical psychologists who help people cope with mental disorders or personal problems. A strong bond between the patient and the psychologist is established through patient interviews, psychotherapy for patients and their family and other suitable intervention and treatment strategies which are undertaken to fully understand the mental state of the individual. I hope to employ all the above approaches and strategies effectively while dealing with patients and their families. I also understand the importance of encouraging patients to think and reason out things on their own which would provide more clarity to previously confusing thoughts and actions and also help them cope better with their mental condition. When the right strategy is employed people often find a relief from the underlying medical condition or from the stresses imposed by daily life. I also have a strong inclination to work with under-privileged people suffering from mental illnesses and want to help them cope with their condition and thus bring some cheer in to their lives. I have, in my personal experience, worked and helped such people and the experience that I had gained